18.4.2013 Marja Toivonen: User-based Service Innovation
Venue: Open Innovation House, Otaniementie 19-21, Espoo

Marja Toivonen, Research Professor at VTT, talked about the past, present, and future of service innovation and especially about the role of users. The presentation followed the developments starting from the 1970’s and covered concepts such as service design, service marketing, and the multiple roles of users, customer, consumers, and citizens.