Jouni K. Juntunen is a Professor of Practice of Sustainable Production and Consumption at Aalto University, School of Business and School of Arts, Design and Architecture. His research focuses on crowd based organizing in the development of sustainability innovations. Jouni studied Industrial Engineering and Management in University of Oulu, Finland and holds Dr.Sc (Econ.) from Aalto University School of Business. Prior to coming Aalto University, he was working 15 years in telecommunication business in Finland, China and Japan.